How To Write A Professional Bio
For Your Social Media Profiles
In
order to establish authority and trust on social media it's very important to
write a professional sounding bio for your profiles. When someone finds your
account and is deciding whether or not to start following you and whether or
not to follow your suggestions to buy X product, one of the first things they
will do is to check your profile and to see what you're all about. They will
then make up their mind on this based almost entirely on your bio Ð so you
better make sure it sounds professional and compelling.
How do
you ensure that it is? Professional vs
Personal
If
this is a business account and you're trying to attract customers, network or
otherwise build yourself a reputation then you should make sure to use a
professional tone. That means avoiding flippant remarks, using professional
terms and checking your spelling and grammar. Just a little personal thrown in
for good measure won't hurt though Ð remember that social media is personal in
nature.
Clarity
Make
sure you avoid using lots of jargon and buzz words. Your objective is not to
sound clever here Ð you want to be clear and precise about what it is that you
do and not dress it up with buzzwords like 'synergy', 'integration', 'emerging
markets'. Less is more, so be frugal with your use of words and use short
sentences Ð especially if there's a word limit.
Think About Your Audience
If
you're still having a hard time finding your 'tone' then imagine a prototypical
person you are marketing to. Maybe you even know someone in real life who fits
into the right demographic. Keep them in mind then imagine you're writing
directly to them.
Don't Repeat Yourself
If
this is LinkedIn, then you'll have a chance to show your accomplishments later
on. If it's Facebook, you can include details about your business in other
sections. This should be an overview that is efficient in telling people who
you are Ð and that efficiency means avoiding covering ground that will be
addressed later.
Outsource
Still
struggling? Don't worry, not everyone is a born writer and that's fine. Just
make sure that if you don't have that natural 'voice' that you don't just 'make
do' with what you've got. Hiring a professional to write your bio shouldn't be
expensive and it will result in a much more professional sounding and engaging
experience for your visitors.
www.SocialMediaConsultantNigeria.com
Top Social Media Expert in Nigeria
will help you use the power of the internet to grow your business to become a
formidable and recognisable brand while managing your reputation online contact
us at www.SocialMediaConsultantNigeria.com
