How To Become The Go-To Person In
Your Industry Using Social Media
Most
of us will find that when we think of a particular niche, industry or topic, a
specific name will come to mind. Perhaps 'Pat Flynn' is who you go to when you're
interested in passive income. Or maybe 'Tim Ferriss' is your go-to guy for
productivity. Either way, these are the names that transcend their own small
group of followers to the point where they become internet celebrities. These
are the most trusted authorities on the net and when we have a question
relating to their niche we will often look to them to answer or at least to
provide their opinion.
You'll
know that someone has reached this point for you when you start prefixing
Google searches with their name or their site name.
The
question is: how do you reach that point? How can you become the go-to person
in your own industry? It's a massive challenge but of course someone has to
succeed, so it may as well be you!
Consistent Quality
The
single most important thing to do is to make sure that you are providing
consistent quality information. This means you should be sharing the kinds of
insightful tips and advice that people don't get anywhere else.
This
is one of the reason that in-depth blog posts are so popular at the moment.
While you can come across millions of generic short posts on a topic, it's the
bloggers that take the time to really dive into a subject and to pick it a part
that offer the most value. If you can promote your content through social media
and you make sure that you are offering something that your visitors can't get
anywhere else each time they find you, then you'll find that they start
actively seeking out your opinion.
Obviously
this still takes time for people to find you though, so you need to make sure
you don't just do it once Ð but you keep doing it over and over again.
Be Approachable
Also
important is to seem like a real human being. Don't be afraid to show some
personality Ð while you want to remain professional, being down to earth can
actually help you to show integrity. Think about it: would you rather get
up-to-date information from a text-book or from an expert who you also happen
to know and who can explain it well and answer questions? Be a real person and
you'll build trust.
Align Yourself
Finally,
make sure you align yourself with other trusted authorities in your field. This
can mean getting them to vouch for you but even if you mention them it can
still help your readers to make the association which will boost your
credibility.
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