How Social Media Can Propel Your Company's Brand To The Top

Many companies are now harnessing the power of social media. Once a source of skepticism, social media, if used wisely, is a very powerful tool that can help even small business owners reach out to potential customers across the globe. Below are some of the ways that social media can help companies grow their business.


Brand recognition is important as well as being visible. Social media helps companies increase their brand recognition by reaching out to their current and potential customers. Like promoting ads on TV, voices on radios and newspaper advertisements, social media networks are just another channel for companies to promote their brand. An example would be a Facebook ad. As millions of people log in to their account, they would be able to see your ad on the social network and might be intrigued enough to want to know more about the product if they see it often.


Communicating is critical in maintaining not only presence but also when it comes to brand loyalty. Consumers feel valued if the company listens to their needs and acts on it. Social platforms such as Twitter is a great way to interact with consumers. Social media managers can interact with customers, answer questions and even provide advice or suggestions resulting to clients feeling valued by the company. Feedbacks from consumers are also a great way for companies as these provide valuable insights that can help the company.

Increased Sales

Brands or products that are often seen by customers would most likely be the brands or products that they would end up purchasing. Thanks to social platforms, consumers can share their experiences with the products with other people. A simple comment about a product can lead to conversion and sales later on. Studies show that people tend to trust companies that act like human beings more than they do with a company.


Being on top of the search page is critical as research shows that only the top three page results of the search engine are actually seen by web users. As social interactions affect rankings, search engines often show sites that have high interaction or relevancy rates and count social media interactions in their algorithms. As more shares are received by the site, the higher the ranking for the website will be, resulting to it being ranked higher. Authority is also established as the search engine views this as a trusted site.

Interested in learning more? Visit Esther Apampa, Top Social Media Expert in Nigeria, she will help you use the power of the internet to grow your company to become a formidable and recognizable brand while managing your reputation online. Connect with her at